Our Story
Phanes was born from frustration and curiosity.
Experiencing both sides of the fashion challenge as a consumer who couldn’t visualise how clothing would look or fit, and as a brand owner facing repeating returns sparked an idea.
That idea, a virtual fitting room where anyone could try on outfits in 3D just like customising a character in a video game. But what began as a solution for fashion evolved into something much larger, the realisation that Digital Twins could redefine how people interact online.
With rapid advancements in AI, graphics, and computing power, we saw an opportunity to redefine how people experience and engage online, opening the door to more intelligent, expressive, and connected digital worlds.
Today, that mission drives everything we build at Phanes, leading the transition between the physical and cyber worlds through human-centred, high-fidelity 3D experiences.